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For ease of use, this
page is divided into two parts. In the
General
Background section you'll learn things like: what domain names are,
how they work, and how to choose one.
ˇ
What if Someone has Already Registered my Business Name?
General Background
The
Domain Name System
The Domain Name
System (DNS) on the Internet is set up using a numbering system.
Each address looks something like this, "215.95.65.614." A domain
name is a unique alpha-numeric name used to identify a particular IP
(Internet Protocol) address (or computer) on the Internet. The
purpose of a domain name is to allow Internet ordinary users to find web
sites by using a "mnemonic" device like a familiar name, instead of
having to memorize the IP addresses that serve as the routing system on
the Internet.
A top level domain (TLD)
is the suffix that is attached to the end of a domain name. For
example, in the domain name azwebgroup.com, ".com" is the TLD.
There are two types of TLDs: global and country code. Global TLDs
were created for use by the Internet public. The Global Top Level
Domains are: .com, .net, .org, .edu, .gov, and .mil. Country Code
TLDs were created for each country to use as it chooses. Examples
of Country Code TLDs are: .co.uk (United Kingdom), .tv (Tuvalu), .be
(Belgium) and .ca (Canada).
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Basic
Rules for Domain Names
The most common domain
names end in .com, .net, and .org. It is intended that commercial
and personal sites use ".com", Internet infrastructure sites should use
".net", and ".org" should be used by non-profit organizations.
The only valid characters for naming a domain are letters, numbers
and the hyphen ("-"). Special characters like the underscore
("_"), and "!", or "&" are not permitted. Names cannot contain
spaces and cannot begin or end with a hyphen. Case (UPPER or
lower) is irrelevant ("www.AZwebgroup.com" is the same as "www.azwebgroup.com").
Domain names can be up to 67 characters long (including the TLD).
NOTE:
Although most web browsers support 67 character domain names; certain
web browsers, email programs and other Internet related programs may not
support domain names over 26 characters in total length.
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What it
Means to Register a Domain Name
Registering a domain
name involves the assignment of three elements to the newly created
domain. First is the owner, or "registrant." Second are the
agents who act on behalf of the owner, or "contacts." The contacts
handle administrative issues (administrative contact, billing
contact, and technical contact). Typically, the owner acts as
the administrative and billing contact (this is preferable) and your
registrar (who you purchase the domain name from) or web host acts as
the technical contact.
Third is the "location"
for the domain. When you register a domain name, you or
your organization become the legal holder (registrant) or owner of that
name. There is no gray area here... If a name is available
and you purchase it, it is yours to keep. Your information is
entered into the Shared Registration System (SRS) database.
The SRS is a single, publicly available directory of all the domain
names and their corresponding computers on the Internet. It
prevents a successfully registered domain name from being registered
again through another registrar. Take note; the ultimate
responsibility for registering your domain name and/or modifying your
registration records to reflect your domain's location on the Internet
lies with you.
Once a domain name is
registered, it doesn't have to be associated with an active site.
You can "park" it, or keep it "reserved." All that means is that
you have "staked your claim" for business or personal reasons and may,
or may not, use it in the future. When the time comes, it is easy
to go to your registrar and change the DNS information on any of your
domains at any time if you want to get a domain name hosted, or change
hosts for a domain with an existing site.
Currently, anyone can
register as many names as they want to and sit on them forever.
As long the annual payments on the name are kept up (and there are no
trademark disputes), the owner can do with it as they choose. You
can use it for your own business, or sell it to another party.
Typically, if a name is purchased and not used, the registrar provides
an "under construction" page for use when someone looks for that domain.
Keep in mind that you do not have to have a separate website for each
name you register. In addition to owning more than one site,
you also have the option to "point" several domain names to a single
website (kind of like the Internet equivalent of call forwarding).
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Choosing a Good Domain Name
Most people buy their
business name in order to protect it from being used by anyone else (and
then build their own site). ALWAYS DO THIS! Even
though you may also register a "keyword" type of name, it is to your
benefit to protect your business name. It also can be used for all
your offline marketing needs, such as your letterhead and business
cards.
Avoid a domain name
similar to one already in use. Not only do you want to avoid
legal issues; you don't want to accidentally drive traffic to another
site. With this in mind, it is also common practice for people to
purchase common misspellings of their domain name, in addition to
corporate slogans.
Try to choose a short
and snappy name that reflects the intent and purpose of your web
site or business. Make sure that if you say it out loud to
someone, that they could go and find it without confusion. If you
have to write down your domain name for someone to understand it, it's
probably not a good choice. Keep in mind the image that your
domain name conjures. When an Internet user is at a search site
staring at a list of sites to choose from, the one with the catchiest,
most direct name sometimes grabs the most attention.
Last, and most
important; when you find the domain name you want, REGISTER IT
IMMEDIATELY! Though it seldom happens, it certainly is
possible that your domain name could be taken the next time you look for
it. Don't make yourself suffer through that disappointment.
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Costs,
Registrars and "Free" Registration Services
Initially, there were
just a few registrars. Now there are many. Each registrar
sets the price it charges for registering names. Prices vary
significantly among them with the most expensive priced around $35 per
year. Most registrars offer the option to register a name for
multiple years at a discounted rate. As pricing is not locked in,
you may save money in the long run by purchasing a multi-year
registration now. In addition, some sites offer discounted or free
registration in conjunction with other services like web hosting.
The registrar that we
recommend to use is Network Solutions. There are other
registrars out there, some big, some small. At $35 per year per
domain name for registration, Network Solutions is not the cheapest.
They offer greatly reduced prices when you register a domain for more
than one year. You can find places to register your name for under
$10 if you want. Although a name is a name, is a name... we
believe you get what you pay for when you register with "Brand
X," or let someone else register for you. ($35 per year is not
a lot of money when you consider the quality of service they offer.)
Network Solutions has been a major player in the domain industry from
the beginning. If you register with Network Solutions, chances of
them going under and dragging your domain name into murky legal waters
is slim. If you are still interested in guidance on other
registrars, we'll be happy to answer your questions.
Beware of "free"
domain name registration services. As you know, not many
things are really free and domain names are no exception. Most
sites that offer "free domain name registration" offer just that.
They send your information to the registrar, who in turn sends you a
bill. So while the registration service may be free, you still
have to pay for your domain name. In addition, some domain
name service providers will register the domain you order with your name
in the "name" field and their company name as the registrant.
This legally makes you a user instead of the owner of the domain.
Do yourself a favor and
register on your own. It's easy to do, you get to choose
your own registrar, and there are no middleman catches or fine print.
If you're one of our clients, we'll be happy to assist you.
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Checking Availability
& Acquiring your Domain
Network
Solutions
To find out if your domain name is available,
visit the
Network Solutions website and enter
the name of the domain you would like in the box on their home page.
If it's available, we recommend you buy it immediately. All
you'll have to provide is your personal or company contact information,
and your credit card data. You won't have to specify DNS or IP
information. Default information that you can edit later will be
supplied for you. The process is very simple. They'll walk
you right through it.
Normal time for a new
domain name under .com, .net or .org to be available for use is 72
hours. This time is necessary for your information to be
placed into the Shared Registration System database. Your
registration is processed quickly so that in minutes, the domain name
is yours.
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Registration What-Ifs
What do you do if the
name you want to register under .com is already taken? You
should try to use a slight variation on the name (Network Solutions will
provide you with a list of available alternatives), think up a new name,
or try under .net, .biz, or .info. If you are only interested in
one domain, Network Solutions also provides links for making an offer on
a previously registered domain.
What if you want to
find out who owns a particular domain name? To find contact
information associated with a registered domain name, you perform a
WHOIS query at the Network Solutions site by
clicking
here.
What if you want to
change your domain name? Sorry, the truth is you bought it,
you own it. Once it is registered, it is unchangeable (so
don't make any typos). Your options are to let your ownership
claim to it lapse at the end of your registration period by not renewing
(and be done with it), or you can put it up for sale. Meanwhile,
you can register the domain name you currently are interested in and
stop using the one you don't want.
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What if
Someone Already Registered my Business Name?
You may be able to
directly negotiate with the current registrant of the domain to
find out if they are willing to give up the domain, or sell it to you.
It is not uncommon for domain names to change hands for a few hundred or
few thousand dollars. If they are unwilling to give up the name,
and you believe they are infringing on your registered trademark or
copyright for your business name, then you may file a domain name
dispute with ICANN (Internet Corporation for Assigned Names and
Numbers). Learn more by
clicking
here.
It may also be advisable
to seek legal help by contacting your attorney. All ICANN-accredited
registrars follow a uniform dispute resolution policy.
Under this policy, disputes over entitlement to a domain name
registration are usually resolved through court litigation between the
parties claiming rights to the registration. Once the court has
ruled on who is entitled to the registration, the registrar implements
the ruling.
In disputes arising
from registrations allegedly made abusively (such as "cybersquatting"
and "cyberpiracy"), the uniform dispute resolution policy provides an
expedited administrative procedure that allows the dispute to be
resolved without the costs and delays often encountered in court
litigation. In these cases, you can invoke the administrative
procedure by filing a complaint with one of the dispute resolution
service providers listed with ICANN by
clicking
here.
To avoid the trouble
of legal battle, most large corporations are now registering all
variants of their company name as domain names. Some own upwards
of 600 variations of their name, sadly including even names like "www.ourcorporationsucks.com."
We recommend that you register the .com, .net, and .org domains
for your company name, and also register both hyphenated and
non-hyphenated versions of the domains for maximum protection of your
business name from third party registration.
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